Your internal audience is also your consumer. If they don't believe in your brand, then you face an uphill battle getting consumers to believe. Prove it to them first.

Marketing professionals understand the rules of effective communication with external audiences: create a compelling message, and then deliver it with frequency across a wide variety of media.

We believe the same rules apply when the audience is inside your company.

Introducing B2ism—Business to internal marketing.

In every company, there is an audience of internal stakeholders that can make or break your business plan:  sales teams, managers, franchisees, dealers, employees…if they don’t believe in your brand or your mission, you face an uphill battle getting customers to believe. 

The world’s top companies have discovered that by targeting these internal groups with an integrated, creative campaign of messages throughout the year, they can increase their brand value, and their company’s results. 

At CPG, we’ve developed a comprehensive process for helping our clients evaluate their business goals.  We then develop and implement a cross-media B2ism campaign that can leverage the investment companies are already making in internal communications, to make their message go farther, with increased frequency, and better impact.