Featured Portfolio Samples

Branding

Branding is a particular specialty at CPG, because these assignments use so many parts of our brain and all the core competencies of our team. We love the challenge of sitting down with a client to draw out the business strategies involved with positioning or re-positioning their brand. It’s all about articulating how a brand should feel…and then designing the visuals to best evoke that feeling.

We believe the best brands contract rather than expand. Clarity comes from limiting the extraneous and focusing on the fewest, simplest gestures.