Creative Producers Group Announces Merger with Behr Strategies

Mike BehrBuilt upon the foundation of helping companies succeed through vision articulation, strategy development and result-driven communications, two influential business leaders have joined forces to create a more comprehensive marketing and communications agency. The merger of Creative Producers Group (CPG) with Behr Strategies brings together two companies with visionary business modules.

Behr Strategies, recognized for its “Big Picture Thinking” approach, has worked with business and community leaders to help fuel growth and change by aligning corporate vision and strategy with branding and marketing efforts. The concept behind “Big Picture Thinking” is being able to truly envision what the company looks like five, ten or twenty years from now. If unable to define a common and clear vision of the organization’s future, its success will be difficult to achieve.

Creative Producers Group has enjoyed more than two decades of success working with industry-leading clients. It is known as a company of storytellers, using emotional engagement as the creative thread that weaves together all of its communication efforts—getting people to personally connect and act. Creative Producers Group’s success is demonstrated by its list of long-term clients—category leaders, Fortune 500 companies and global organizations, including BMW, Panera Bread, H&R Block and Curves.

Together, the businesses are uniquely positioned to provide the world’s top companies, national associations and large not-for-profits agencies access to a one-stop-shop of award-winning strategists, brand and marketing experts and in-house creative talents—video directors and producers, web and multimedia developers, graphic designers and event producers.

“Mike is an entrepreneur, innovator and a great leader,” said Keith Alper, Chief Executive Officer of Creative Producers Group, “and we’re elated to integrate him into CPG’s executive team. Our joint efforts will continue to uphold and build on our agency’s legacy, while strengthening our strategic horsepower. We could not imagine a stronger, more strategic feat than combining the complementary strengths of Behr Strategies ‘Big Picture Thinking’ with our own in-house capabilities.”

Mike Behr, former President and Chief Strategist of Behr Strategies, is THE “Big Picture Guy”—part management consultant, part communications integrator and part idea architect. His “Big Picture” viewpoint has garnered the attention of many business and community leaders throughout the St. Louis area. The addition of Behr will boost CPG efforts, as well as expand its list of St. Louis-based clients.

“I am thrilled to be joining a team with a proven-track record in marketing and creative communications,” said Mike Behr. “I now have access to an incredible team of in-house producers, writers, designers, developers and project managers, which I did not have the luxury of before, and which restricted the growth of Behr Strategies. Together we will be able to offer in-depth consultative expertise to help organizations articulate their vision, strategize and get their brands to emotionally connect with their audiences.”

 

About Creative Producers Group

For more than twenty-four years, Creative Producers Group has been helping the world’s top companies articulate their vision, provide strategic direction and get people to emotionally connect.

Evolving from being the number-one St. Louis event planner to a becoming a comprehensive marketing communications agency with worldwide capabilities, Creative Producers Group distinguishes itself by understanding the unique business goals and communications challenges of each of its clients and offers a strategic perspective focused on results. www.getcreative.com

About Mike Behr

Mike is a true “Big Picture Guy”—part management consultant, part communications integrator and part idea architect. Over the past 19 years, Behr has mastered the ability to identify business opportunities, overcome business challenges and take an innovative approach to all internal and external facing efforts…in almost any industry or within any organization, large or small.

Mike fused his consultancy, Behr Strategies, with CPG to become part of their executive team. Behr’s clients include Nestle, the Saint Louis Science Center, St. Louis IT Coalition, Innovate St. Louis, KETC-Channel 9 and Parkside Financial Bank & Trust, as well as a number of local start-up companies. Prior to Behr Strategies, Mike served as President and Chief Strategist at Bigwidesky, a creative consultancy focused on interactive, marketing, innovation and architecting big ideas. There he worked with clients such as Monsanto, Sigma-Aldrich, Rich Consumer Products, Macy’s and the St. Louis Regional Chamber and Growth Association.

 

For Media Inquires, Please Contact

JaNeice Giesler at 314.367.2255 Ext. 4160 or jgiesler@getcreative.com