Franchise-based companies face internal marketing issues that are very different from the traditional corporate communications model. We know, because we help the world's best franchisors get it right.

Franchisees aren’t employees—they are business owners, entrepreneurs, and partners with the franchising organization in the company’s ultimate success.  Growing a franchise company is about much more than business issues like territories and licensing.  It’s about getting others to embrace your concept, your culture, and your brand.  As franchise companies grow and change, there’s an ever-larger audience of sophisticated, entrepreneurial people who need to understand, accept, and act. Because if franchise owners don’t believe in your brand, you face an uphill battle getting consumers to believe.  Prove it to them first.

Most marketers already understand the formula for B2C—business to consumer marketing:  create compelling, targeted messages, and deliver them with frequency, across a variety of media.  The world’s top franchise companies also realize that to leverage their success, they must first connect with their internal audience.  We’ve pioneered a communications process called “B2i”—business to internal marketing, and have helped some of the top franchise companies in the world achieve their category-leading position.