franchise

Franchise-based companies face internal marketing issues that are very different from the traditional corporate communications model.  Franchisees aren't employees—they are business owners, entrepreneurs, and partners with the franchising organization in each other's success.

Growing a franchise company is about much more than business issues like territories and licensing. It's about getting others to embrace your concept, your culture, and your brand.  As franchise companies grow and change, there's an ever-larger audience of sophisticated, entrepreneurial people who need to understand and act. Because if franchise owners and their employees don't believe in your brand, your face an uphill battle getting consumers to believe.  Prove it to them first.

Creative Producers Group helps category-leading franchise companies create a complete marketing and communications platform aimed at their most important audience—their internal stakeholders, including franchise owners, managers, and employees. 

We are proud members of IFA—International Franchise Association—and were selected as the creative and production partner for the annual IFA conventions.