Franchise-based companies face internal marketing issues that are very different from the traditional corporate communications model. Franchisees aren't employees—they are business owners, entrepreneurs, and partners with the franchising organization who share in each other's success.
Growing a franchise company is about much more than business issues like territories and licensing. It's about getting others to embrace your concept, your culture, and your brand. As franchisors grow and change, there's an ever-larger audience of sophisticated, entrepreneurial people who need to understand and act. Because if franchise owners and their employees don't believe in your brand, your face an uphill battle getting consumers to believe. Prove it to them first.
Creative Producers Group helps category-leading franchises create a complete marketing and communications platform aimed at their most important audience—their internal stakeholders, including franchisees, managers and employees. We work with top executives to produce national franchisee conventions, experiential marketing events, award-winning video and web-based applications, all strategically designed to deliver results.
We are proud Supplier Forum members of the International Franchise Association and annually serve as the creative and production partner for the IFA Convention. Click here to be sent an in-depth case study on how we've helped some of the fastest-growing franchises get results.