There’s no denying that change has made every business redefine how to compete—and at CPG it has meant developing entirely new ways for our clients to connect with their audiences, make an impact, and do it using new high-tech (and often lower cost) tools than ever before. It’s been a busy first quarter here—knock on wood. Check out some of the highlights:

 

 

INSIDE THIS ISSUE

YPO in Barcelona
IFA Links Members
Freaky Fast Results
Beyond The Meeting

 
 
  YPO In Barcelona
     
   
         
 

Young Presidents Organization (YPO), the world’s largest association of CEOs, recently met in Barcelona for their annual Global Leadership Forum—a high profile summit that combines learning, networking and exclusive access. Highlights included special guest Richard Branson, international video production including this 60th anniversary video and a custom-made iPhone app we developed that helps this global organization stay connected.

 
         
 
  IFA Links Members
     
   
         
 

We introduced the International Franchise Association to a unique new technology at their convention—the Eventaroo BeLinker—a wireless key fob-sized device that each guest can use to capture information to a personal URL (PURL). This “social bookmarking” tool is great for networking, adding value for exhibitors and going green! Our Vidzu division also created a post-event web portal, MyIFA.tv that serves as a micro TV network to leverage video assets like their 50th anniversary video—and even clips of their guest speaker, President George W. Bush.

 
         
 
  Freaky Fast Results
     
   
         
 

Jimmy John’s, the nation’s fastest-growing Quick Serve Restaurant, selected CPG to produce their annual 2000-person convention that is as full of energy and enthusiasm as the brand itself. CPG was chosen on the strength of our creative concept—and we delivered a rock concert themed meeting filled with custom video production that was the company’s biggest and best ever, capped off by a live concert by the Black Crowes.

 
         
 
  Beyond The Meeting
     
   
         
 

CPG’s sister company, Vidzu Micro TV Networks offers clients an entirely new way to connect with audiences using a high-impact, low cost, turnkey web video solution. Forget newsletters and other tired communications strategies. Video on the web is becoming the medium of choice to emotionally connect with any audience. We’ve recently launched a Vidzu site for Savvis.

Interested in finding out how CPG can change things up in your “new reality?” We’re just a call or click away.

 
         
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