We introduced the International Franchise Association to a unique new technology at their convention—the Eventaroo BeLinker—a wireless key fob-sized device that each guest can use to capture information to a personal URL (PURL). This “social bookmarking” tool is great for networking, adding value for exhibitors, and going green! Our Vidzu division also created a post-event web portal, MyIFA.tv that serves as a micro TV network to leverage video assets like their 50th anniversary video—and even clips of their guest speaker, President George W. Bush.

Interested in finding out how CPG can change things up in your “new reality?” We’re just a call or click away.