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FOR IMMEDIATE RELEASE
Contact: Lorie Raileanu
314.367.2255
lorier@getcreative.com
CREATIVE PRODUCERS GROUP
RECOGNIZED WITH INTERNATIONAL DAVEY AWARD
AWARD-WINNING VIDEO FOR LENNOX INTERNATIONAL
Creative Producers Group (CPG) keeps on delivering winning solutions for its corporate clients. Lennox is the latest in a long line of customers to receive added benefits to the development of their annual meeting produced by local favorite, CPG.
"This isn't the first time we've won a Davey," says Keith Alper, President and CEO of CPG. "It's just the first time we've won a Davey for Dave". Of course, Alper is referring to Dave Lennox, the popular spokesperson for Lennox International, a leading provider of climate control solutions for heating,
air conditioning, and refrigeration with markets in over 100 countries and 15,000 employees.
According to Senior Producer, Michael Kiss, "CPG was asked to develop a video as an introduction to some big announcements that were going to be made about the company's logo and redesigned heating and cooling products. 'We had to be sensitive to how people might respond to the announcement. 'Humanizing Dave Lennox in a humorous spoof of a reality make-over TC show helped do that."
CPG once again delivered the customers message in a fun, entertaining, and memorable way. "It's what differentiates us from our competitors," explains Alper. "Although we know how to produce events of every size and style, our number one goal is always to execute our clients' communications strategy…which can be as straight forward as employee loyalty or as complicated as announcing a company reorganization."
The Davey Awards exclusively honor the "Davids" of creativity, the finest small firms, agencies and companies in the world.
Locally, Creative Producers Group has produced outdoor summer eventsincluding "Live on the Levy," "River Splash" and "04 Eve" in Forest Park. "What many people in Saint Louis don't know is that CPG has been steadily making a name for itself in the global business community as well," says co-founder and Executive Vice President, Steve Friedman. "This year we are producing client events all over the world for giants like Curves for Women, BMW, and Americo."
CPG’s corporate offices are based in St. Louis, Missouri, with regional affiliates throughout the U.S. For more information, contact Lorie Raileanu at 314.367.2255 or visit their award-winning Web site at www.getcreative.com.
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